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The Story of Elegance

Read Our Brand Story - Story of Elegance

Established in 2019

Traditional with a modern twist, Story of Elegance is a British Luxury Greeting Cards and Stationery brand founded in 2019. Our founder combined her love of bright, bold colours with uplifting everyday sayings to create distinct simplicity, mixed with charisma and encouraging words. The result is a staple range that is colourful and personal, full of positivity, humour and charisma.

Read Our Brand Story - Story of Elegance

Craftsmanship

Well renowned for our greeting cards, our collections are designed in London, UK and Made in England. Using only high-quality materials and traditional methods, our designs are foiled and crafted by hand. We source all our production and packaging materials here in the UK and use FSC mix and certified paper.

Read Our Brand Story - Story of Elegance

Innovation

Rather than traditional birthday cards or anniversary cards, we’ve designed a range of greeting cards for all occasions that celebrate life: from friendship and love to thank you and congratulations. We’ve thought carefully about the wording too, so each card feels like a highly personal message from you to a loved one.

Read Our Brand Story - Story of Elegance

Vision

Our brand wish is for all our customers to feel inspired, seen, heard and special when purchasing or receiving our range, in addition to appreciating the look and feel. Central to our brand's ethos and values is the belief in spreading positivity through acts of giving and thoughtful gifting, a principle that shines through in all our collections.